Ice cream maker flies in Italian tenor.
Ice cream maker Frank Frederick has flown in an Italian opera tenor to sing to his herd of Friesian cows in the hope they will produce creamier milk.
Marcello Bedoni, one of Europe’s leading tenors, flew to Lancashire especially for the concert following an invitation from Mr Federici who is re-launching an 100-year-old brand.
The gelato, which goes on sale this month, has been faithfully recreated from a century old family recipe.
Its creator Antonio Federici, who lived near Portofino on the Italian Riviera, believed that listening to the opera he loved was beneficial to his cows and co-workers.
He was convinced that it stimulated the production of endorphin-rich milk and created a happy working environment and wrote it down as an essential ingredient to the recipe.
The recipe, which has been handed down through the generations, has now been passed onto his grandson Mr Frederick.
Mr Frederick says; “My grandfather always sang to the cows before milking and in our quest to recreate the gelato my brother and I enjoyed as children, we are sticking faithfully to his recipe.
The cows will enjoy the recital and this will be reflected in the quality of the milk they produce for us. The passion of the music will be reflected in the product. We also plan to stage opera performances within the Antonio Federici factory this summer for our work force so that everyone enjoys the benefits of this wonderful music. ”
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